MAIZAL
We joined forces with local farmers and documented their regenerative farming practices, helped tell their stories through film content creation, and connected them to like-minded businesses.
Working holistically with the founders of Maizal farm, Home Planet ideated visuals and tone to articulate the ethos behind an agro-ecological practice, circularity, and magical stories of ancient seeds and living soil.
Deep Observation. Deep Ecology.
Maizal produces some of the best products using regenerative farming practices and zero-waste principles. We wanted to be part of telling their important stories of land stewardship and the pursuit of excellence.
Storytelling and Content Creation
Home Planet developed a storytelling narrative to inspire others to adopt regenerative farming practices and get the goods in the hands of more consumers.
Connecting Community
We organized strategic positioning and collaborated on a Dias de Los Muertos edition of Cloud Club during the pandemic lockdown to connect Maizal to a larger community that shares its values. Maizal is now gaining new accounts and businesses.
Sustainability is good. Regeneration is forever.
