FIELD GUIDE

Home Planet’s Dr. Cristina Allen spent her career exploring the lesser-known connections between health, cuisine, craft, culture, and nature.

 

We developed the docu-series Field Guide to explore the intersection of everything near and dear to us. Home Planet developed the content strategy, tone of voice, and visual identity to introduce a unique adventure for our minds, bodies and spirit.

Many of us are disconnected from our bodies, our food source, and nature. We want to highlight how our consumption choices impact one another.

  • Cultivate Engagement

    Home Planet developed the storytelling and visual narrative to inspire others to adopt lifestyle medicine practices and to connect with nature.

  • Nurturing Lasting Relationships

    Home Planet developed real-time experiences to educate, inspire, and build strong community relationships in response to online engagement.
    - Pop-ups
    - Catering for Patagonia
    - Workshops
    - Speaking engagements
    - Recipe development

  • Deeper Connection. Greater Impact.

    Field Guide joined forces with experts to create compelling communication and content strategy to captivate and engage our target audience.

Episode

Ep. 2: Sea Urchins

 

 Media Kit

Social

Comeback Kid & Cancer Bats at Maxwells. Deciding between two-stepping and shooting was a real struggle. Thanks so much for the good times!
I spent some time amongst the Pineapple Nuken plants and shared in some wonderful conversations with friends as we walked the fields. Just what the doctor ordered. This beautiful strain is a cross between Pineapple Haze and Nuken, resulting in a hea
When I envisioned the legalization of cannabis, I saw an opportunity to take centuries of learnings from other industries, agricultural, health care, manufacturing, retail, food, technology… to start a new one. One that could destigmatize pl
Reishi mushrooms are one of the easiest mushrooms to identify for new foragers. They are polypores that grow on dead and dying trees, that are fan-shaped with a distinctive red to orange color top with a shiny lacquered finish, and lack gills on th
Numerous myths and poems have been written about Ganoderma (Lingzhi), mentioning people's love, worship, and belief that this medicinal herb possessed mysterious power and the ability to bring good fortune. The name "Lingzhi" means "s
Cold morning plunges in Bathtub Island. I woke up feeling depleted and pretty run down. It was a challenge to get myself into the water, it felt so cold it hurt to stand in it. But it was well worth it. I made my hike back cold and wet, yet fee
Making new friends in nature is probably my favourite way to make new friends. I met Richard, the host of my campsite in northern Quebec. He didn’t speak much English. My French is so out of practice. Through an exchange of flowers and a fe
Happy Halloween and Dias de los Muertos! 📷 @assignmenttv 💀 paper mache mask by me 🧵 @papalovevintage 🌼 @forrestkendlbacher
The modern cut-flower industry, much like our modern agricultural industry, has lost its connection to nature. Like our food, flowers can have a significant negative impact on our health and environment. Flowers may be grown with the use of chemica
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