Creative Outdoors

A celebration of craft cannabis and nature.

Despite legal status across Canada, recreational cannabis brands face marketing restrictions that hinder achieving brand equity. Home Planet conceived and produced an experiential marketing and content campaign that flourishes within the restrictive climate.

CONNECT WITH MOTHER NATURE

Home Planet brought to life the Nith & Grand brand, guided by people, the place that lent its name, and an intention to provide unrivalled cannabis experiences.

By featuring Nith & Grand, the two rivers in the heartland of Ontario, the campaign celebrated the brand’s core value and created a truly inspired and thoughtful adventure.

Establishing purpose and value, using thoughtful collaborations to drive brand awareness to create successful brand centric content across all mediums.

Partnerships and Collaborations

Home Planet aligned with creatives and akin independent businesses to create a happening in nature.
Storytelling Amplification with Influencers

More than 90% of customers consider peer reviews and user feedback to be the most credible source of potential purchase information. Home Planet developed personalized, authentic, emotional storytelling for influential creatives from the interactive experiences to leverage brand mentions.
Fresh, Seasonal, Local Food

Providing a healthy lunch and snacks for our guests, cooked outside, using local ingredients with zero food waste.

Stories for a changing world.

Home Planet creates digital properties for storytelling and engagement. Character driven, influencers, connecting with brands, telling their own stories.

We strengthen the relationship between brands and their customers through journalistic storytelling with cinematic values.

“I’ve often been a solitary guy with my music and I enjoy and digest it in different ways depending on where I’m at during my days on the planet.”

— Brendan Canning (Broken Social Scene)

A celebration of creativity and a deep appreciation for nature. Brendan Canning of Broken Social Scene explains how ambient music has set a tone in his life.

“Specifically it was the one album “Green” by Hiroshi Yoshimura that seemed to enjoy some popularity amongst the record buyers. A 1986 “classic” if you will that the label Light in the Attic reissued. Record shops couldn’t keep it in stock and I knew I had to have it. It was the perfect soundtrack to the most uncertain period in our lifetime. Calming. Peaceful. Beyond thoughtful. I can’t pretend I’m an expert on Japanese ambient music but this album really spoke to me and many others clearly because there was no need for singing about how bummed we all often felt. Having been fortunate to have visited Japan numerous times the music makes perfect sense. There’s a geometric nature to it while embracing the idea of nature and space.”

—Brendan Canning

Has the pandemic changed music listening habits?

“I’m not sure how or if the pandemic changed listening habits. For me, I’ve often been a solitary guy with my music and I enjoy and digest it in different ways depending on where I’m at during my days on the planet. For example, while with Covid and driving to the hospital to pick up my girlfriend (another story for another time) CCR’s “Up around the bend” came on the radio. There were no other cars around as I was nearing Kincardine. Point is, the song felt so immediate I was almost in tears it was so beautiful. So whether or whatever the occasion, music hits different.”

—Brendan Canning