Cannabis

Welcome Cannabis launched in 2020 with an aim to be a next generation cannabis brand.

We defined the brand’s core purpose unique to Welcome Cannabis: to bring to life a value system that resonates with the conscious consumer while making a positive impact.

With over 1,000 dispensaries in Ontario and the government issuing 120 new licenses a month, Welcome Cannabis faced an oversaturated market.

Consumers were overwhelmed with choices, yet no distinctive perspective arose. We saw an opportunity to transcend the conventional ideas within cannabis retailing.

By aligning with a greater purpose of inclusivity, community and culture, Home Planet helped to define Welcome Cannabis brand purpose and translated it through creative direction, branding, and most notably, the concept and design of its Dundas West location.

Partnerships and Collaborations

Home Planet spearheaded various projects, including site-specific installations, pop-ups, and DJ collaborations; We also developed accessories and apparel for Welcome Cannabis with independent creatives and makers.
Connecting to the Community

We envisioned Welcome Cannabis’ retail space as a welcoming and safe space for all: from the art on its walls to product staging on its shelves. We cultivated customer engagement by sharing space with local small businesses, farmers, and makers.
Differentiation Through Curation

We helped Welcome Cannabis transcend conventions in the industry and carve out a niche by highlighting female and BIPOC led brands, curating producers with regenerative practices, and highlighting socially-motivated makers working towards amnesty.
Educate and Engage

Budtenders communicate brand values through service. Home Planet created a strong training program for Welcome Cannabis. Our strategic and creative approach empowered the budtenders to engage with new and old consumers, make reliable product suggestions, and be ambassadors for the brands carried at Welcome Cannabis.

walk & talk

w/ Kim Dorland

Home Planet developed an artist docuseries walking and talking in nature with Canadian artists featured at Welcome Cannabis stores.

The featured picnic table inspired this Kim Dorland painting.

CANNABIS

Welcome Cannabis launched in 2020 with an aim to be a next generation cannabis brand.

With over 1,000 dispensaries in Ontario and the government issuing 120 new licenses a month, Welcome Cannabis faced an oversaturated market.

Consumers were overwhelmed with choices, yet no distinctive perspective arose. We saw an opportunity to transcend the conventional ideas within cannabis retailing.

By aligning with a greater purpose of inclusivity, community and culture, Home Planet helped to define Welcome Cannabis brand purpose and translated it through creative direction, branding, and most notably, the concept and design of its Dundas West location.

Partnerships and Collaborations

Connecting to the Community

Differentiation Through Curation

Educate and Engage

walk & talk

HOME PLANET

Cannabis

Authenticity in story and authenticity in style.

Cinematic values.

Home Planet

CANNABIS

Welcome Cannabis launched in 2020 with an aim to be a next generation cannabis brand.

With over 1,000 dispensaries in Ontario and the government issuing 120 new licenses a month, Welcome Cannabis faced an oversaturated market.

Consumers were overwhelmed with choices, yet no distinctive perspective arose. We saw an opportunity to transcend the conventional ideas within cannabis retailing.

By aligning with a greater purpose of inclusivity, community and culture, Home Planet helped to define Welcome Cannabis brand purpose and translated it through creative direction, branding, and most notably, the concept and design of its Dundas West location.

Partnerships and Collaborations

Connecting to the Community

Differentiation Through Curation

Educate and Engage

walk & talk

HOME PLANET

Cannabis

Authenticity in story and authenticity in style.

Cinematic values.

Creative Outdoors

Tourism

Home Planet